BBQ 95 Hot Dog Giveaway

Each week, we surprised the community by giving away 95 hot dogs at a mystery location in Barrie. This campaign not only built excitement and encouraged local exploration, but also gave listeners the chance to enter to win a brand-new barbecue. I contributed to the on-the-ground execution of these pop-up events. Managing interactions, engaging with community members, and supporting promotional content for social and on-air.

Kool FM Cupcake Giveaway

In this sweet activation, we visited local businesses across Barrie, delivering cupcakes and sparking conversations about the radio stations people listen to in their offices. This was a strategic effort to encourage businesses to tune in to Kool FM, while also showing appreciation for existing partners and planting the seeds for new business relationships. I was involved in both outreach and delivery, helping represent the station in a fun, approachable way.

Rock 95 Birthday Bash

I also helped plan and execute Rock 95’s annual Birthday Bash, a high-energy event celebrating the station’s legacy and showcasing top Canadian talent. Artists like Sam Roberts Band and Monster Truck headlined the night, and I supported various elements of the event. From guest engagement to behind-the-scenes coordination, helping ensure a memorable experience for the community and the artists involved.

These experiences strengthened my belief in the power of local marketing and community activation. Where fun, creativity, and genuine connection meet.